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Professional Road Cyclist



Isaac Howe is a 27-year-old is a professional domestic road cyclist with the Kenda Pro Cycling Team. He’s been competing since 2001, about the same time he was first introduced to NOW products.

Like many junior athletes Isaac couldn’t afford much, so his peers on the racing circuit recommended NOW products for their quality and affordability. Although Isaac is now an accomplished professional with many years of experience, he still remains a customer for the same reasons he started using NOW, but with the additional confidence of knowing that he’s using a brand that’s free of adulterants and contaminants.

“I’ve always appreciated the affordability and purity of NOW products because I can maintain consistent, thorough supplementation during my most strenuous training and racing periods without fear of contaminants banned by WADA (World Anti-Doping Agency). NOW is a no-frills type of supplement. I always get exactly what I want when I order NOW products and none of the extra chemicals that often come in modern supplements from other companies.”

Why I’m a NOW Ambassador

From 2001 to 2008 I was a competitive amateur cyclist who raced mostly local events. After eight years of training and preparation I finally entered my first professional U.S.A. Criterium Series event in 2008. I was completely overwhelmed. I thought I was ready for the professional level, but quickly learned otherwise. I wasn’t about to give up on my dream – I knew I had to work harder than ever before. Two years later I won the same series that had beaten me so badly in 2008. In 2010 I was the U.S.A. Criterium Under-25 Winner and the 2010 Overall Series Winner.

It was one of the most incredible experiences of my life – to have gone from feeling so uncompetitive and overwhelmed in 2008 to coming back and winning the 8 month/10 race series just two years later. This personal accomplishment has shown me that my limits are often bound only by what I think I can achieve. It also made me realize how important nutrition and supplementation are for professional athletes, and I know NOW products played a big role in success two years later, and have ever since.

In college I studied biochemistry and now I apply my knowledge to coaching amateur cyclists while I race and prepare for medical school. My clients and peers appreciate the scientifically sound basis of my nutritional supplement recommendations, which are almost always NOW products due to their quality and affordability.

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